Person · 2016
NRHA Hall of Fame · Inducted 2016
Don Motsenbocker
NRHA's First Sponsor · Action Saddle Company · Inducted 2016
Don Motsenbocker and the Action Saddle Company hold a unique distinction in NRHA history — they were the association's very first corporate sponsor. By stepping up to support the young NRHA in its formative years, Motsenbocker set a precedent that opened the door to the stable of corporate partners that sustains the sport today. The Action Company remained an NRHA sponsor for 20 years. His commitment to the association, the NRHA noted, "forever changed the face of the NRHA" and demonstrated that professional sponsorship of a reining organization was viable and valuable.
"As NRHA's first sponsor, Motsenbocker and the Action Company set the stage for the young association to further attract other supporters leading to the stable of NRHA Corporate Partners we enjoy today."— NRHA Hall of Fame Committee
Career Highlights
- NRHA's first corporate sponsor — the Action Saddle Company's 20-year sponsorship set the stage for the modern NRHA Corporate Partner program that now includes dozens of major brands
- "Forever changed the face of the NRHA" — by proving corporate sponsorship of reining was viable, Motsenbocker's commitment helped the association attract the funding that allowed it to grow into a global organization
Class of 2016